Driven by their love of fashion and self-expression, Lobi Powell and Brooke Zimmerman officially launched Cinco Powell in 2012. In a sea of ‘It’ girls and ‘It’ bags, Cinco Powell embodies individuality, creativity and confidence with a fondness for affordable luxury. It’s time to stand out from the cookie-cutter crowd. Personalize and customize what you want with your unique style and one-of-a-kind touch. So forget the designer logo and Tag your Bag!


“I have four children and Cinco Powell is my fifth! Cinco encompasses what I want for my own daughters; individuality, confidence and creativity. Being in finance for most of my career, I have had the opportunity to travel much of the world. While globalization is wonderful, it has also created an environment where everything is becoming the same. Everyone from California to Central Asia has the same luggage, handbags, shoes and coffee! At Cinco Powell, we want you to stand out and be an individual, which is my inspiration for creating the bags and tags for Cinco Powell. Personalized, affordable luxury. There really isn’t anything better.”

Lobi Powell lives in Northern California with her husband and 4 kids.

Brooke Zimmerman

"I have been designing and styling for women in New York City since graduate school at Parsons the New School for Design. While working on the tv show "What Not to Wear", I developed a passion for helping women express their individuality through their own style. Designing for Cinco Powell has allowed me the opportunity to offer women one more way to set themselves apart with personalized luxury. We are excited to see how each of you make Cinco Powell your own!"

Brooke lives with her husband and son in Dallas, TX.